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The starting economy has three characteristics:

However, the starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.Leading the consumption trend: the first-time economy leads the new consumption trend through the supply-side structural reform, satisfying consumers' pursuit of new things and high-quality life.The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".

Leading and trendy: The first-time economy has the characteristics of fashion, quality and trendy, which meets the requirements of consumption upgrading and high-quality development and is an important embodiment of regional business vitality and innovation ability.Leading the consumption trend: the first-time economy leads the new consumption trend through the supply-side structural reform, satisfying consumers' pursuit of new things and high-quality life.